Local tourism strategic plan for Alentejo Litoral (Portugal). An experimental action of 2B Parks project

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URI: http://hdl.handle.net/2042/56708
Title: Local tourism strategic plan for Alentejo Litoral (Portugal). An experimental action of 2B Parks project
Author: Mendonca, A.; Catita, A.
Abstract: This article summarises the Local Tourism Strategic Plan (LTSP) proposed for the Alentejo Litoral Region (Coastal Alentejo Region), in Portugal, in the scope of the project 2BParks, co-financed by the MED Programme. The territorial scope of the LTSP is one of the 5 NUTS III subdivisions of the Alentejo region in Portugal. The territory combines small urban centres with rural landscape and a coastal area that spreads along 179 Km of shoreline. Three protected areas are located in this region: the Nature Reserve of the Santo Andre and Sancha Lagoons, the Nature Reserve of the Sado Estuary and a Nature Park located in the southernmost part of the Alentejo coast. The article includes a brief analysis of the natural resources and socio-economic characteristics of the target territory, a summary of tourism resources and of recent evolution of tourism offer and demand. This evaluation, combined with the participatory approach followed, supports a SWOT analysis addressing the development of nature tourism in Alentejo Litoral. A strategic plan for sustainable tourism is outlined, including the definition of strategic objectives, marketing objectives and operational goals. Based on this framework, a marketing mix strategy is proposed and an action plan is defined.
Subject: tourisme; Portugal; gestion durable; coopération internationale
Publisher: Association Forêt Méditerranéenne, 14 rue Louis Astouin, 13002 MARSEILLE, France (FRA)
Date: 2014

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